Company News, Marketing News

Playtex has hired Rocker Andrew W.K.

Author Image

By: TOM BRANNA

Editor

Sex, Wipes and Rock ‘n Roll? Playtex has hired Rocker Andrew W.K. to promote its new line of intimate wipes called Fresh and Sexy. Introduced last month, the wipes are designed for both men and women to use before and after sexual activity. They’re the latest in a wave of items created by consumer product makers trying to expand feminine care brands into new categories. Hiring Andrew W.K., a long-haired rocker known for songs with titles like “Party Hard” from his breakout 2001 album “I Get We...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters